Privacy Policy

We collect information you provide directly to us, including your name, contact details, business or household information, and financial records needed for accounting, bookkeeping, and tax services.

Where you engage our Virtual Services, we may also collect more sensitive information relevant to the specific file — for example, immigration or visa documentation, insurance policy and claim details, medical appointment or referral information, school records, banking correspondence, and travel documentation. We only collect what is necessary to carry out the specific task you have asked us to handle.

We also automatically collect limited technical information when you visit our website, such as your browser type, device information, and general usage patterns, typically through cookies and similar technologies (see the Cookies section below).

We use your information to deliver the services you have engaged us for — preparing accounts, filing tax returns, managing bookkeeping records, building or maintaining websites, running marketing campaigns, and handling the personal and administrative files under our Virtual Services division.

We also use your information to communicate with you about your engagement, respond to enquiries, send invoices and payment reminders, comply with legal and regulatory obligations, and, where you have agreed to it, send updates about our services.

We do not use sensitive personal data collected for one purpose (for example, medical information gathered to coordinate a hospital appointment) for an unrelated purpose without your knowledge.

Where UK data protection law applies to you, we rely on one or more of the following legal bases to process your personal data: performance of a contract with you (delivering the service you engaged us for), compliance with a legal obligation (such as tax filing requirements), your consent (particularly for sensitive categories of data processed through Virtual Services), and our legitimate interests in operating and improving our business, balanced against your rights.

Where you withdraw consent for a specific processing activity, we will stop that activity as soon as reasonably practicable, though this may affect our ability to continue providing the related service.

Delivering many of our services requires us to share relevant information with third parties on your behalf and with your authorisation — for example, HMRC or the Home Office for tax and immigration matters, banks and insurers for financial and claims administration, schools and healthcare providers for coordination services, and travel or accommodation providers for bookings.

We also use trusted third-party service providers to support our own operations, such as cloud storage, accounting software, email, and website hosting providers. These providers are only given access to the information necessary to perform their function and are contractually required to protect it.

We do not sell your personal data to third parties for marketing purposes, under any circumstances.

As a Pakistan-based company serving clients across the UK, Pakistan, and other markets, your information may be transferred to, stored, and processed in countries other than the one in which you are located, including Pakistan and the United Kingdom.

Where we transfer personal data of UK-based clients outside the UK, we take steps to ensure an appropriate level of protection is applied, consistent with UK data protection requirements, including the use of contractual safeguards with service providers where relevant.

We retain personal and financial data for as long as necessary to provide our services and to meet legal, tax, and regulatory retention requirements, which commonly range from five to seven years for financial records under UK and Pakistani requirements, though specific periods vary by document type and jurisdiction.

Sensitive information collected for a specific Virtual Services file — such as medical or immigration documentation — is retained only for as long as needed to complete that file and to meet any applicable record-keeping obligation, after which it is securely deleted or anonymised.

We use administrative, technical, and physical safeguards designed to protect your personal data against unauthorised access, loss, misuse, or alteration, including access controls limiting which team members can view sensitive files, secure storage systems, and confidentiality obligations for all staff handling client information.

No system can guarantee absolute security, and we cannot promise that data transmitted to us over the internet will always be completely secure, but we review and update our safeguards on an ongoing basis.

If UK data protection law applies to you, you generally have the right to: access the personal data we hold about you; request correction of inaccurate data; request erasure of your data in certain circumstances; restrict or object to certain processing; request a portable copy of your data; and withdraw consent at any time where processing is based on consent.

To exercise any of these rights, contact us using the details at the end of this policy. We will respond within the timeframes required by applicable law. If you are not satisfied with our response, UK-based individuals have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

Our website may use cookies and similar technologies to remember your preferences, understand how visitors use our site, and improve its performance. You can control or disable cookies through your browser settings; doing so may affect some website functionality.

We do not use website cookies to track sensitive personal information such as the details of your service files — those are managed through separate, secure channels.

Where our Children’s Education Management service involves information about a client’s children, this data is collected and used solely to deliver that service on the instruction of the parent or legal guardian, who remains the client of record. We do not knowingly collect personal data directly from children through our website.

Our website and communications may contain links to third-party websites, such as insurers, government portals, or booking platforms relevant to a service we are coordinating. We are not responsible for the privacy practices of those third-party sites, and we encourage you to review their own privacy policies.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “last updated” date at the top of this page indicates when it was last revised. Material changes will be communicated to active clients where appropriate.